THE POWER OF COMMERCE
THE EXHIBITION INDUSTRY
75^th Anniversary IAEM 1928-2003
Signed & Inscribed By Robert Dallmeyer
2003 Hardcover

The Exhibition Industry: The Power of Commerce takes the readers behind the scenes for a glimpse of the events that gradually brought the IAEM into being and served as a catalyst for its evolution, and the dynamic personalities that shaped the exhibitions industry's future. Morrow and Dallmeyer roll back the years to reveal fascinating stories of the energy, and "can do" spirit of the men and women of IAEM as they approach - and create - junctures in history. The authors invite us along on their journey from past to future, illustrating time and again that technology coupled with humanity not only opens channels of commerce between countries but forges ever stronger bonds of communication.

About the Author
Sandra L. Morrow is first and foremost an exposition manager. Over an 18-year period, she produced events across a broad spectrum, from international medical conferences to local consumer shows. In addition, she has also taught, authored and edited several industry oriented courses and books.

Robert Dallmeyer has over 30 years of marketing, exhibition and event management experience. Since 1983 he has independently owned Robert Dallmeyer International, which provides a variety of marketing services.

The pages & binding appear in very good condition.
Additional photos available upon request.

CONDITION: Cover is very good (See Photo).
Binding is tight and sturdy.
Pages are clean. (No odors or dog ears).

This Book Is From My Own Personal Collection & I Grade Very Conservatively.
*No Warranty On Signatures As They Are Obtained From Various Sources. Please Do Due Diligence.
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