The first cream hair colour in 1950, the first truely personalised hair colourant today: Wella Koleston Perfect's unbeatable quality has never ceased to evolve. Known for truly PERFECT, intense and vibrant colour results due to highest quality ingredients and a unique pallete of rich blonde, natural, brown, red and special mix shades, to fully unleash hairdresser’s creativity. PERFECT grey/white coverage up to 100% with root to tip evenness. Contains up to 25% conditioning agents and lipids for PERFECT care & gentle-on-hair results. Up to 65% more shine when compared to untreated hair.