Demi Permanent Colours. The professional formula of Color Touch enriches hair with vibrant colour and brilliant shine. Hair transforming keratin evens out the hair structure and makes it possible for the shine illuminating pigments of Color Touch to attach to the hair more easily. The result: up to 50% more vibrant colour. Natural wax conditions the hair to create brilliant shine and vibrant colour. This means up to 50 % more shine on previously untreated hair. The creamy consistency of the professional Color Touch formula allows for even distribution on the hair’s surface. Combined with the equalizing properties of the shine illuminating pigments, the end result shows brilliant shine and beautiful, rich colour.