This is a lot of 2 books by the bestselling author, David J. Lieberman,
"Facebook: The Missing Manual" by E.A. Vander Veer
Facebook's spreading about as far and fast as the Web itself: 500 million members and counting. But there's a world of fun packed into the site that most folks miss. With this bestselling guide, learn how to unlock Facebook's talents as personal website creator, souped-up address book, and bustling community forum. It's an eye-opening, time-saving tour.
Worth reading just to understand how to set privacy settings on FB. Have you changed your default FB privacy settings? Have you limited the information that FB supplies to search engines? Have you limited how much of your information is available to applications that your friends are using? If not, it might be worth getting a copy of this from your local library and investing a few hours. I would never have even seen many of the privacy settings, they are nested so far down in the application.
"The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff" by Clara Shih
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identityboth personal and professionaland use the social filters on the Web to connect with the world around them.”
Sheryl Sandberg, Chief Operating Officer, Facebook
“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”
David Mather, President, Hoovers, Inc.
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.
Join the conversationwww.thefacebookera.com.
Fan the bookwww.facebook.com/thefacebookera.
Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friendsand talking about your brands. They’re learning about your businessand providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!
Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emergehelping you get ahead of the curve and ahead of the competition, too.
Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
For companies of all sizes, in all industriesand business functions ranging from marketing to operations
By Clara Shih, creator of Faceconnector, the first business application on Facebook
Learn how to…
Understand how social networking transforms our personal and professional relationships
Why social networking will have business impact comparable to the Internet
Use online social networks to hypertarget your customers
Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
Define and implement your optimal social networking brand strategy
Ask the right questions, set the right goals and priorities, and execute on it
Implement effective governance and compliance
Understand and mitigate the risks of social networking/Web 2.0 initiatives
Both books are soft cover and are in VERY GOOD condition. There are no marks of any kind on the text of either book. See scan of actual books being offered.. Free Shipping only applies to shipping locations in the United States. Thanks!
