*The
quality of towels is determined by the GSM (grams per square metre).
Cheap quality towels have a GSM of between 200 - 300.
Better quality
towels have a GSM of between 400 - 500.
Superior quality towels have a
GSM of 500+.
The more grams per square metre means that the towel is
thicker, more absorbent and longer lasting.