As phone, tablets, and watches became USB charged, your hefty bed side lamp stayed the same. The Ideaworks Lamp Base is just what you need to modernize your bedside setup. It puts your lamp in sync with the rest of your electronic accessories. Gone are the days of cords being too short or searching for dry wall outlets... The USB ports by your lamp are now just one roll away! Enjoy your bed, enjoy your phone, enjoy the USB ports at your lamp.