This is a rare advertising card (flyer) promoting the Original West End production of the EDNA FERBER and GEORGE S. KAUFMAN play "THEATRE ROYAL" at the Lyric Theatre in London. (The Original Broadway production, entitled "The Royal Family", opened December 28th, 1927 at the Selwyn Theatre in New York City and ran for 345 performances. The London production, with a revised title, opened October 27th, 1934 and ran for 174 performances.) ..... Directed by NOEL COWARD, the play starred MARIE TEMPEST, MADGE TITHERADGE and LAURENCE OLIVIER and featured MARY MERRALL, MARGARET VINES, GEORGE ZUCCO, TRISTAN RAWSON, WALLACE DOUGLAS and W. GRAHAM-BROWNE ..... CREDITS: Book by EDNA FERBER and GEORGE S. KAUFMAN; Sets designed by G. E. CALTHROP; Staged by NOEL COWARD; Produced by JOHN C. WILSON ..... DETAILS: Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This single page, two-sided advertising card measures 4" X 6 1/8" inches, is printed on a card stock and includes beautiful graphics, production credits and partial cast list on the front and sepia-toned photos of the three leading actors on the backside ..... CONDITION: With the exception of light edge wear, this rare advertising card is in excellent condition and will make a wonderful addition to the collection of any theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.