This is a rare advertising postcard promoting the Original Broadway production of the 1957 edition of the "ZIEGFELD FOLLIES" at the Winter Garden Theatre in New York City. (The production opened March 1st, 1957 and ran for 123 performances.) ..... The "ZIEGFELD FOLLIES" were the most lavish musical productions on Broadway between 1907 and 1931. Blending beauty, music and talent with over 100 graceful and elegant "Ziegfeld Girls" in priceless gowns, jewels and flowers, audiences knew they would be treated to the most memorable evening possible. The key to the ongoing success of the "Follies", even in the worst of times was producer FLORENZ ZIEGFELD, JR. As a tribute to her late husband (and to capitalize on the legendary Ziegfeld name), BILLIE BURKE ZIEGFELD lent her support to new editions of the "Ziegfeld Follies" in 1934, 1936, 1943, 1956, 1957 and 1958. This edition starred BEATRICE LILLIE and featured BILLY DE WOLFE, HAROLD LANG, JANE MORGAN, HELEN WOOD, MICKI MARLO, JOHN PHILIP, BOB & LARRY LESLIE, CAROL LAWRENCE, JAY MARSHALL and TONY FRANCO ..... CREDITS: Sketches by ARNIE ROSEN, COLEMAN JACOBY, DAVID ROGERS, ALAN JEFFREYS and MAXWELL GRANT; Music and Lyrics by JACK LAWRENCE, RICHARD MYERS, HERMAN HUPFELD, HOWARD DIETZ ("Three's a Crowd", "The Band Wagon", "Inside U.S.A.", "At Home Abroad", "The Gay Life", "Jennie"), SAMMY FAIN ("Hellzapoppin", "Sons o' Fun", "Alive and Kicking", "Flahooley", "Ankles Aweigh", "Christine", "Something More!"), DAVID ROGERS, COLIN ROMOFF, DEAN FULLER, MARSHALL BARER, DEE LIBBEY, SID WAYNE, UPHIO MINUCCI, TONY VALONE, LARRY SPIER, CAROLYN LEIGH and PHILIP SPRINGER; Sets and Costumes designed by RAOUL PENE DU BOIS; Choreographed by RICHARD BARSTOW; Staged by JOHN KENNEDY; Produced by MARK KROLL and CHARLES CONAWAY ..... DETAILS: The postcard measures 5 1/4" X 3 3/8" inches and includes a production photo of the Glorified Ziegfeld Girls and an excerpt from the "New York Daily News" review on the front and excerpts from two additional reviews on the correspondence side. The postcard was never postally used ..... CONDITION: This rare postcard is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.

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