This is a rare single page advertising handbill (flyer) promoting the Original Broadway production of the HOWARD DIETZ and ARTHUR SCHWARTZ musical comedy "BETWEEN THE DEVIL" which played the Imperial Theatre in New York City. (The production opened December 22nd, 1937 and closed after only 93 performances.) ..... The musical starred British imports EVELYN LAYE, ADELE DIXON and JACK BUCHANAN (all shown in cover photos) and featured CHARLES WALTERS, VILMA EBSEN, THE DEBONAIRS, THE TUNE TWISTERS and WILLIAM KENDALL ..... CREDITS: Book, Music and Lyrics by HOWARD DIETZ and ARTHUR SCHWARTZ ("Three's A Crowd", "The Band Wagon", "Sadie Thompson", "Jennie", "The Gay Life"); Choreographed by DAVID BENNETT; Sets designed by P. DODD ACKERMAN; Costumes designed by CHARLES LeMAIRE; Directed by BERTRAM HARRISON; Produced by the Messrs. LEE and J. J. SHUBERT ..... DETAILS: Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This single page, two-sided handbill measures 6" X 9" inches and includes excerpts from a number of New York reviews on the backside ..... CONDITION: With the exception of light edge wear, this rare handbill is in excellent condition and will make a wonderful addition to the collection of any theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.