This is a rare single page advertising handbill (flyer) promoting the opening of the Original West End production of the JERRY HERMAN musical comedy hit "MAME" at the Theatre Royal Drury Lane in London. (The Original Broadway production opened May 24th, 1966 at the Winter Garden Theatre in New York City and ran for 1508 performances. The London production opened February 20th, 1969 and ran for 443 performances.) ..... The musical starred GINGER ROGERS as "Mame Dennis", the role originated on Broadway by ANGELA LANSBURY and featured MARGARET COURTENAY, ANN BEACH, BARRY KENT, GUY SPAULL, BURT KWOUK, SHEILA KEITH, TONY ADAMS, BRIAN JACKSON and GARY WARREN ..... CREDITS: Music and Lyrics by JERRY HERMAN ("Milk and Honey", "Hello, Dolly!", "Mack and Mabel", "La Cage Aux Folles" and "Dear World"); Book by JEROME LAWRENCE and ROBERT E. LEE based on the novel "Auntie Mame" by PATRICK DENNIS; Sets designed by WILLIAM and JEAN ECKART; Costumes designed by ROBERT MACKINTOSH; Choreographed by ONNA WHITE; Original New York Production Directed by GENE SAKS; Re-Staged by LAWRENCE KASHA; Produced by BERNARD DELFONT and HAROLD FIELDING in association with FRYER, CARR and HARRIS ..... DETAILS: Advertising handbills (heralds) were often distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This single page, two-sided handbill measures 5 1/8" X 8 1/8" inches, is printed on a card stock and includes full production credits and wonderful graphics on the front and a photo of GINGER ROGERS on the backside ..... CONDITION: This rare handbill is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.