This is a rare advertising matchbook cover promoting the four day engagement of the Metro-Goldwyn-Mayer motion picture "THE NEW MOON" starring JEANETTE MacDONALD at the Tampa Theatre in Tampa, Florida beginning July 20th, 1940 ..... Based on the 1928 Broadway musical by OSCAR HAMMERSTEIN II, FRANK MANDEL, LAURENCE SCHWAB and SIGMUND ROMBERG (the Original Broadway production opened September 19th, 1928 at New York's Imperial Theatre and ran for 509 performances), the film starred JEANETTE MacDONALD as "Marianne de Beaunoir" and NELSON EDDY as "Charles (Henri), Duc de Villiers" and featured MARY BOLAND, GEORGE ZUCCO, H. B. WARNER, GRANT MITCHELL, STANLEY FIELDS, DICK PURCELL, JOHN MILJAN, IVAN F. SIMPSON, WILLIAM TANNEN, BUNTY CUTLER, CLAUDE KING, CECIL CUNNINGHAM and JOE YULE ..... CREDITS: Screenplay by ROBERT ARTHUR and JACQUES DEVAL, adapted from the musical operetta by OSCAR HAMMERSTEIN II ("Show Boat", "The Desert Song", "Oklahoma!", "Carousel", "The King and I", "Allegro", "Pipe Dream", "South Pacific", "Flower Drum Song", "The Sound of Music"), FRANK MANDEL, LAURENCE SCHWAB and SIGMUND ROMBERG ("Maytime", "Sinbad", "Poor Little Ritz Girl", "Blossom Time", "The Student Prince", "The Desert Song", "Rosalie", "Up in Central Park", "My Romance", "The Girl in Pink Tights"); Music by HERBERT STOTHART; Directed by ROBERT Z. LEONARD and W. S. VAN DYKE; Produced by ROBERT Z. LEONARD ..... DETAILS: This matchbook cover measures approx. 1 1/2" X 4" inches and includes a wonderful photo of JEANETTE MacDONALD on the front and performance dates and venue on the backside. The inside is blank. The matchbook has been stored flat for many years ...... CONDITION: With the exception of surface abrasions on the inside and the obvious lack of matches, this rare matchbook cover is in excellent condition and will make a wonderful addition to the collection of any classic film aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard. 

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