Reyene Haines, Author Warman’s Watches Field Guide 2nd Ed. Publication date 2010

Bucherer was founded in 1888 by Carl F. Bucherer in Lucerne, Switzerland. Bucherer bagan as a jewelry and watch dealer. His shop was successful and this allowed him to open several stores around Switzerland.

Bucherer watches were made for the wealthy. They combined the best craftsmanship in watch-making along with the finest jewelry-making skills to those who were looking for, and could afford, the best.

Around 1915, Carl’s sons, Carl Edouard and Ernst, joined the firm. Ernst was appointed official watchmaker to William II, Kaiser of Germany. Ernst created the first timepiece for the Bucherer brand. At this time, a Bucherer store was opened in Unter den Linden, one of the main streets in Berlin where luxury goods were sold.

Bucherer House has often been compared to Tiffany & Co. Both started as small boutique-type stores and grew to be a strong, recognized brand in their countries.

The Bucherer Co. is still in business today, headed by Jorg Bucherer, the grandson of the the original founder. It is privately owned, and has 33 stores throughout Switzerland, Germany and Austria. Bucherer is known for its policy, “Everyone is worthy of success and a luxury life.”

from the Bucherer home page: 

"It was in 1888 that businessman and industrialist Carl-Friedrich Bucherer opened his first watch and jewelry store in Lucerne, Switzerland, thus laying the foundations for a successful family business. Today, more than one hundred years later, we are proud of the fact that BUCHERER leads the Swiss watch and jewelry retail sector.

The family-run business, steeped in tradition, is currently in its third generation and run by Jörg G. Bucherer, who is the Chairman of the Board of Directors. It has some 1100 employees. The name BUCHERER is known well beyond the borders of Switzerland and stands for quality at the very highest level. This is due firstly to our outstanding range, comprising almost 50,000 different items, and secondly to our staff, whose expertise, love of precious materials and company loyalty are exemplary. The pearl and gemstone creations designed and handcrafted in our own workshops likewise enjoy worldwide renown.

On top of this, we have ensured that we really are close to our customers by positioning our retail outlets in international shopping districts and world-famous resorts. Perhaps just as importantly, connoisseurs of fine jewelry and watches benefit greatly from the fact that we are retailers, manufacturers and wholesalers in one. We buy directly on the world markets, eliminating wholesalers, agents and other intermediaries, to offer our customers top-quality products at moderate prices. Creating benefit for you, the customer, is the touchstone of our corporate philosophy. And it is something you can count on.

Please ask any questions you have prior to bidding. Please review all photos for detailed examination of this watch. thanks, bleubenz0