This is a rare single page advertising herald (flyer) promoting the Original Broadway production of the FREDERICK HERENDEEN and EDWARD A. HORAN musical comedy "ALL THE KING'S HORSES" at the Imperial Theatre in New York City. (The production opened January 30th, 1934 at New York's Sam S. Shubert Theatre, moved to the Imperial Theatre on February 19th, 1934 and ran for 120 performances.) ..... The musical starred GUY ROBERTSON, NANCY McCORD, BETTY STARBUCK, HARRY TIGHE, DORIS PATSTON and a "Marvelous Dancing Chorus" ..... CREDITS: Book and Lyrics by FREDERICK HERENDEEN adapted from "Carlo Rocco" by LAWRENCE CLARK and MAX GIERSBERG; Music by EDWARD A. HORAN; Sets designed by WARD and HARVEY STUDIOS; Costumes designed by JOHN BOOTH, Jr.; Choreographed by THEODOR ADOLPHUS; Staged by JOSE RUBEN; Produced by HARRY L. CORT and CHARLES H. ABRAMSON by arrangement with E. STEUART-TAVANT ..... DETAILS: Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows and events. This single page, one-sided handbill measures 6" X 9" inches and includes full production credits, list of the leading actors and excerpts from several New York reviews on the front. The backside is blank ..... CONDITION: With the exception of a light vertical crease, this rare flyer is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.