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“BEAUTY OF IMPERFECTION"
OUR STORY BEGINS IN THE AUTUMN OF 2010. IN THE NAME OF ‘MA VIE EN ROSE’,
DESIGNER SUNYUUL YIE FOUNDED THE BRAND TO DESIGN HIGH-END CONTEMPORARY SHOES THAT TRANSCENDS TREND AND TIME.
WITH ITS REBRANDING IN 2013, THE BRAND WAS RENAMED AFTER THE DESIGNER’S
NAME TO ‘YUUL YIE’ TO CONVEY THE BRAND’S CORE ESSENCE OF UNRESTRAINED PERSPECTIVE: ‘REFLECTION.’
FROM ITS VERY BEGINNING, YUUL YIE DARED TO CHALLENGE CONVENTIONAL METHODS TO EMBRACE IMPERFECTION AND INDIVIDUALITY.
TAKING INSPIRATION FROM NATURE AND MODERN ART PIECES, YUUL YIE MERGES CLASSICAL ELEMENTS WITH INNOVATIVE SCULPTURAL DESIGNS.
YUUL YIE TRAILBLAZED THE CREATION OF SCULPTURAL HEELS, TRANSLATING UNTAINTED NATURALNESS INTO MASTERFUL EXPERIMENTATION.
WITH THE BIRTH OF ITS HIGHLY ACCLAIMED CREATION OF INNOVATIVE ‘Y HEELS'
YUUL YIE CELEBRATED ITS PINNACLE MOMENT OF ITS BRAND IDENTITY AS “SCULPTURAL SHOE FANTASY.”
BY CREATING UNIQUE AND TIMELESS DESIGNS, YUUL YIE PAVES THE PATH FOR SELF-EXPRESSION AND CULTIVATION OF INDIVIDUALITY OF CONTEMPORARY FEMININITY.