This is a rare single page advertising handbill (flyer) promoting the Original West End production of the TOM JONES and HARVEY SCHMIDT musical "110 IN THE SHADE" at the Palace Theatre in London. (The Original Broadway production opened October 24th, 1963 at the Broadhurst Theatre in New York City and ran for 330 performances. The London production opened February 8th, 1967 and ran for 101 performances.) ..... The musical starred INGA SWENSON, STEPHEN DOUGLASS (both repeating the roles they had originated in New York) and IVOR EMMANUEL and featured COLIN CUNNINGHAM, JOEL WARFIELD, MAX LATIMER, GEORGE HANCOCK, VANESSA HOWARD, PAMELA DYER, MICHAEL HYATT, LIAM NOONAN, LESLEY EVANS, VICTOR FLATTERY, DAVID THORNTON, BOBBIE BANNERMAN, DEIDRE DEHN, BRIAN CASEY, CHRISTINE YATES, IAN HANSON, ROBERT CRANE, COLIN RICHARDS, MICHAEL FIELD, JULIE WILDE, MARGERY TEW and CLARE FERN ..... CREDITS: Music by HARVEY SCHMIDT; Lyrics by TOM JONES (Schmidt and Jones are the songwriting team behind "The Fantasticks", "Celebration", "I Do! I Do!", "110 in the Shade" and "Colette"); Book by N. RICHARD NASH based on his play "The Rainmaker"; Dance Music by WILLIAM GOLDENBERG; Sets designed by OLIVER SMITH; Costumes designed by MOTLEY; Choreographed by RAE LANDOR; New York Production Directed by JOSEPH ANTHONY; Restaged by CHARLES BLACKWELL; Produced by EMILE LITTLER and DAVID MERRICK ..... DETAILS: This single page, two-sided handbill measures 4 1/2" X 7 1/4" inches and includes wonderful graphics, excerpts from three New York reviews, performance times and production credits on the front and individual photos of the three stars, promotional text and two additional excerpts from reviews on the backside ..... CONDITION: With the exception of light edge wear, this rare handbill is in excellent condition and will make a wonderful addition to any musical theatre collection.