The Edsel affair: .... What Went Wrong? : A Narrative by C. Gayle Warnock

Inscribed by the author.

This is a rare hardcover first edition copy of "The Edsel Affair" by C

Gayle Warnock, published by Pro West in 1980 in Arizona, U.S.A. It

contains approx. 217 pages and has many photographs and illustrations.

The Edsel Affair is the original 1980 book by C. Gayle Warnock, Public

Relations Director for the Edsel Division of Ford Motor Company. Traces

the history and the personalities involved from cradle to grave of the

Edsel. Internal memos, photos, tables and graphs, and an true insiders

perspective from someone whose career endured and survived association

with the Edsel. “In the euphoric fifties, Ford Motor Company developed a

line of mid priced cars it hoped would halt the exodus on nouveau

riches to more costly marques manufactured by archival General Motors.

What happened to this effort is the basis for an unusual story of

ambition, jealousies and management errors that brought an early end to a

quarter of a billion dollar project, a product expenditure unheard of

in those days.”

1958 Edsel Bermuda

1958 Edsel Citation

1958 Edsel Pacer

1958 Edsel Roundup

1958-1959 Edsel Corsair

1958-1960 Edsel Ranger

1958-1960 Edsel Villager

Hardcover with dust jacket: 271 pages

Publisher ‏ : ‎ Pro West 1980

Language ‏ : ‎ English

Item weight ‏ : ‎ 680 g

Out of print

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