"Born out of a friendship and a mutual appreciation for all things bad, BADLANDS777 started out in 2010 in Essex as a blog, by Chloe Lamb, Jade Lamb and Lilli-Rose Baily, dedicated to women, fashion, film, music and art. With a taste for genuine vintage clothing, but vast lack of choice around us, we decided to strive to provide a bigger and better choice for other girls alike."

WHERE TO NEXT?

Where to next? The question surrounding Generations Y and Z today. A question that we feel should be celebrated and not clouded by feelings of dejection and fear. We are privileged to have this choice to make, this question to answer for ourselves. We are not a doomed generation, but instead are radically free; free to choose our own individual futures, free to creatively express ourselves without consequences and free to let our spirits burn brighter for longer. We have evolved into a generation of forward thinkers, unrestricted by past traditions and conventions.

There is no obvious answer to ‘where to next?’, only one definite; we are next.

WE ARE THE ‘WHAT NEXT’ GENERATION

Badlands 777 Issue #2 ‘Where To Next?’ features photography from Valerie Phillips, Richard Kern, Dafy Hagai, Jonnie Craig, Piczo, Renee Carey, Moni Haworth, Zara Mirkin, Max Doyle and many more. Interviews with Deanna Templeton, Arrow de Wilde, Soko & Sasha and The Prettiots. Includes an A2 pull out poster of Gal Amit by Dafy Hagai, shot in Tel Aviv, Israel.

Badlands 777 is a self-published annual
print magazine based in London, UK.

Creative Directors: Chloe Lamb, Jade Lamb and Lilli-Rose Bailey
Publishers: Chloe Lamb, Jade Lamb and Lilli-Rose Bailey