The founder of IUREK, understands the need for durable functional clothes for outdoor activities and harsh weather conditions. The company founder personally has experience with cold weather working on their family ski resort and an outdoor enthusiast.
Answer the call to adventure, to nature and to the outdoors with IUREK heated clothing and share in the positive experience of thousands of our clients, helping us accomplish our goals to make outdoors not only in but better.
Our Brand Mission: We are IUREK, the brand that you can trust to embark on the adventures of your lifetime. No matter the challenge, the unknown territory or the unpredictable condition you will always be prepared with IUREK functional heated apparel.