This album was distributed by Turmac in the Netherland at the exact time when laws came into effect to ban this type of tobacco advertising. Only one collectable card was released (Leila Haymes) and after that the book was taken off the market. Our specialist has only seen this one copy in many years of being in the business. Therefore we label it as extremely rare. The book is in excellent condition.


Please contact me for the correct (and likely lower) international shipping fees, as I can enter only three options in the ebay Netherlands system.



Catalog entry for this book:

ANPA – ARCHIVE OF DUTCH COLLECTABLE CARD ALBUMS
© ANPA 

Publisher: N.V. Nederlandsche Rotogravure-Maatschappij Leiden

The images of the movie stars originate from Germany, where several cigarette companies issued a large number of movie star cards with albums. The images were taken from the "Goldfilm" albums, one of which was also released in the Netherlands by Batschari cigarettes. These meticulously colored photos have the peculiar feature that the background is covered with gold.

The movie stars were released along with a contest, "In Filmland," with four-person cars from Ford and Chevrolet as the main prizes.

The original black and white photo of card 108, featuring the star most frequently found in the "In Filmland" album, well-known as the co-star of the popular Willy Fritsch, is from the German Film-Album No. 3 by Josetti cigarettes (816 photos).

All sports cards had the same longest dimension of 80 mm. This fits well in the spaces provided for horizontal cards, but for vertical cards, it's actually a bit too tall, as can be seen in the example on page 6 below. However, the movie star cards, which are all vertical, have the same dimensions.

The movie stars are also released in a 48 x 72 mm format so they can fit in slim packs of 10 cigarettes, particularly for Turmac, which had already released two of its own series of 196 black and white movie star cards, supplemented to 196 cards.

The small cards are unnumbered and do not have biographical information on the back, but they do include instructions for the film competition and the company's name, distributed by Turmac, United Cigarettes Factories, and the Union of Cigar Factories. The promotion initially ran from April 1st to June 30th, 1933, while awaiting the ban on tobacco advertising. It was extended to September 30th and then again to December 31st if the law was not passed (as mentioned on the back of the cards). The law was passed at the last minute, but all three had already started a "Series 1934." United and the Union stopped, but Turmac continued the distribution for some time with a trick: the cards were labeled as available upon request for free, not as premiums with tobacco.

The Sport-Wereld series was completely overshadowed by the movie stars, and this album is very rare.

On December 29, 1933, the law was passed that prohibited tobacco manufacturers from providing free promotional materials. The law came into effect on February 3, 1934, marking the end of tobacco cards and albums until after World War II. The Radiovoetbal-plateau series was discontinued. Turmac now introduced its own album, "In Filmland," which closely resembled Album 7, with square cards like those in the 1929 movie star album. However, the government enforced strict regulations, and the distribution ceased after the first card. This album with only one card is, of course, very rare.