Background
Mirage was founded independently in 2009 by Henrik
Purienne and Frank Rocholl as a 400 page fashion and culture
magazine inspired by the photographic aesthetic and hedonistic culture of the
1960s and 1970s. The Magazine intends to revive and reflect upon the spirit of
artists such as The Velvet Underground, The Doors and Nick
Drake, architects like John Lautner, and Paolo
Soleri designers Massimo Vignelli, and Marcello Gandini and
fashion icons Lauren Hutton, Anita Pallenberg and Betty
Catroux.
Content
The subject matter of Mirage predominantly focuses
on timeless aesthetics in the fields of architectural-,
automotive- and product design combined with features about forgotten utopias
and influential creative personalities like Robert Evans or Peter
Saville. Its fashion stories often reflect the personal relationship of
photographer and model, with key themes being summer, sun, youth, freedom and
rebellion. The magazine's contributors list includes Jason Lee Parry, Jonathan
Leder, Matteo Montanari, Andrew Kuykendall, Ana Kras, Akila Berjaoui and
Quentin de Briey.
Mirage is distributed globally and was first launched
at Colette, Paris, going on to sell in the US, Canada, Australia and Great
Britain. In June 2010 Mirage was nominated for the German Design Award, the
high printing quality was awarded with a Print Star in Gold in 2013.