NOTE: Please take a minute to understand the differences as you evaluate airline postcards. All over the world there are photographers at airports taking pictures of aircraft. You can see the results on several sites on the internet.

Postcards are issued by airlines for advertising purposes, given on flights and included in promotional material.
These  "Airline Issued", postcards are the most desirable and rarest as they have a shorter life and usually are eliminated from inventory when the airline retires the aircraft type, or changes livery. The reverse of the postcard is where it usually denotes that it was published by the airline. This postcard was airline issued as shown on the reverse.

I make it well known if the postcard is "Airline Issued" so as to inform and acknowledge the status of the postcard.

MALÉV,  was the flag carrier of Hungary  from 1946 until 2012. Its head office was in Budapest, Hungary The airline flew to over 50 cities in 34 countries with a fleet of 22 aircraft. Malév joined the Oneworld Alliance on 29 March 2007. 
MALEV operated the Tupelov TU - 154 from 1973 - 2001. This aircraft is shown on the postcard.

On 3 February 2012, Malév ceased operations and on 14 February 2012 was declared insolvent by the Metropolitan Court of Budapest.