The EU Expansion
by Professor Lynda Lee Kaid
The EU Expansion analyzes the communication strategies of candidates and parties in the 2004 European Parliamentary elections. These elections marked the first opportunity for the selection of representatives to the enlarged European Parliament. They also provided an important opportunity to study how candidates and parties strike a balance between communicating the need to preserve the sovereignty and culture of their countries with the increasing realization that Europe can only preserve its significance in the world by forging a unified economic and political federation.
Research and analysis from both longstanding EU nations and those entering for the first time are provided. Chapters focus on the background and significance of the elections; the content of the party and candidate communications in representative countries; news media coverage of the elections; the effects of these communications on voters; and the unique perspectives of how the elections were covered and perceived around the world.
Paperback
English
Brand New
Author Biography
The Editor: Lynda Lee Kaid is Professor of Telecommunication at the University of Florida. A Fulbright Scholar, she is the author/editor of more than twenty-five books including The Encyclopedia of Political Communication (forthcoming), The Handbook of Political Communication Research (2004), and Videostyle in Presidential Campaigns (2001).
Table of Contents
Contents: Lynda Lee Kaid: European Parliamentary Elections: Communicating a Shared Vision for Europe - Timothy McLendon: Institutional and Political Development of the EU - Juri Mykkanen: Untying the Social Bond? Webstyle in the Finnish European Campaign - Colleen Connolly-Ahern/Julio Cesar Herrero: Politics and Impression Management in Spanish Advertising - Frank Esser/Christina Holtz-Bacha/Eva-Maria Lessinger: A Low-Key Affair: German Parties' TV Advertising - Jurgen Maier/Michaela Maier: The Reception of European Election Campaigns and Political Involvement - Wojciech Cwalina/Andrzej Falkowski: Political TV Advertising in Forming Voters' Attitudes in Poland - Jolan Roka: Strategic Political Communication Implications in Hungary - Jesper Stromback/Lars W. Nord: Still a Second-Order Election: Comparing Swedish Media Coverage of the 2004 European Parliamentary Election and the 2002 National Election - Andrew Paul Williams/Lynda Lee Kaid/Kristen D. Landreville/Juliana Fernandes/Hyun Jung Yun/Drew Bagley/Sarah Urriste: The Representation of European Elections in News Media Coverage around the World - Daniela V. Dimitrova/Monica Postelnicu: Coverage of the Election in Candidate Countries: A View from Bulgaria and Romania - Kaye D. Sweetser/Justin D. Martin/Abby Gail LeGrange: Media Reliance and International Perceptions of the EU among Young People - Joan Solsman/Anne Johnston: Newspaper Coverage of Two U.S. and EU Summits - John C. Tedesco/Emiley M. Baker/Ana Constantinescu/Scott Dunn: The EU and the United States on Terrorism: United We Stand?
Review
"As the largest democratic community - and economic market - in the world, the European Union presents a significant topic for analysis. The collection of studies contained in this intriguing book, authored by some of the most noted political communication scholars from throughout Europe and the U.S., argues that citizens within EU member states suffer from a 'communication deficit' creating a 'democratic deficit' that threatens the future development and perhaps very survival of the EU. This book should be required reading for all who desire a greater understanding of the European Union." (Mitchell S. McKinney, University of Missouri, Columbia)
Review Quote
As the largest democratic community - and economic market - in the world, the European Union presents a significant topic for analysis. The collection of studies contained in this intriguing book, authored by some of the most noted political communication scholars from throughout Europe and the U.S., argues that citizens within EU member states suffer from a 'communication deficit' creating a 'democratic deficit' that threatens the future development and perhaps very survival of the EU. This book should be required reading for all who desire a greater understanding of the European Union. (Mitchell S. McKinney, University of Missouri, Columbia)
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