Publisher Description

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day. THINK LIKE A MARKETER takes the mystery out of marketing. It addresses, head-on, the principles that must guide every action, decision and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading. Chock-full of specific examples and proven processes, THINK LIKE A MARKETER will teach and show you how to: *Think, act, and communicate like a marketing pro. *Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed). *Stand out in a cluttered and overcrowded marketplace. *"Stir the pot" to build and maintain marketing momentum. *Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

Author Biography

Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences worldwide. She has spent 20 years in the marketing trenches as a marketing director, advisor, and business owner.

Review

Think Like a Marketer shows you how to position yourself to attract more and better customers, and to stand out from your competitors in today's market. --Brian Tracy, author of The Way to Wealth-- "Reviews"
I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information. --Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007-- "Reviews"
It is such a pleasure to enthusiastically endorse a book that people are really going to benefit from. I can see TONS of small to medium sized businesses owned and run by people who are intimidated by the whole notion of marketing REALLY getting tremendous value from Think Like a Marketer. After reading it, they're going to be saying, 'Thank you, thank you, thank you.' --Joe Calloway, author of Becoming a Category of One-- "Reviews"
Lauron Sonnier's new book is really needed in our marketplace today. Many business people need a tool to bridge the chasm between hope and results, and this book provides the marketing mindset to make it happen! --Don Hutson, Hall of Fame speaker and coauthor of the New York Times best-seller, The One Minute Entrepreneur-- "Reviews"
Think like a marketer and you'll easily attract clients, customers, and cash. This book shows you how. Get it. --Dr. Joe Vitale, author of The Attractor Factor-- "Reviews"

Review Quote

" Think Like a Marketer shows you how to position yourself to attract more and better customers, and to stand out from your competitors in today's market." --Brian Tracy, author of The Way to Wealth

Details