Publisher Description

A revolutionary study of luck, and its power to transform our livesIS LUCK REAL?Why do some people lead happy successful lives whilst other face repeated failure and sadness? Why do some find their perfect partner whilst others stagger from one broken relationship to the next? What enables some people to have successful careers whilst others find themselves trapped in jobs they detest? And can unlucky people do anything to improve their luck - and lives?Ten years ago, Professor Richard Wiseman decided to search for the elusive luck factor by investigating the actual beliefs and experiences of lucky and unlucky people. The results reveal a radical new way of looking at luck- in many important ways, we make our own luck. If you think you're unlucky, that bad luck may be the direct result of you believing you're unlucky.Wiseman identifies the four simple behavioural techniques that have been scientifically proven to help you attract good fortune. He then shows how you can use these methods to revolutionise every area of your life - including your relationships, personal finances and career.

Notes

A revolutionary study of luck, and its power to transform our lives. Over 25,000 copies sold in hardback.

Author Biography

Professor Richard Wiseman began his working life as a professional magician before obtaining a first class honours degree in Psychology from University College London and a doctorate from the University of Edinburgh. He now heads a research unit based within the Psychology Department at the University of Hertfordshire. He has featured on hundreds of television science/factual programmes, including Horizon, Equinox, and World in Action. Wiseman has also made regular appearances on BBC1's Tomorrow's World, co-presented BBC1's Carol Vorderman's Out of This World series and was the resident psychologist on the BBC2 series Angus Deayton's Lying Game.

Review

Wiseman knows the secret of a lucky life. * Daily Telegraph *

Promotional

A revolutionary study of luck, and its power to transform our lives

Review Text

Wiseman knows the secret of a lucky life.

Review Quote

Wiseman knows the secret of a lucky life.

Promotional "Headline"

A revolutionary study of luck, and its power to transform our lives

Excerpt from Book

Part Two: The Four Principles of Luck CHAPTER THREE Principle One: Maximise Your Chance Opportunities Principle:Lucky people create, notice and act upon the chance opportunities in their life Lucky people's lives are full of chance opportunities. In the last chapter I described the life of professional poet Jodie, whose lucky chance encounters have helped her achieve many of her lifelong dreams and ambitions. We also met Lee, a marketing manager who has an uncanny knack of being in the right place at the right time. He met his future wife by chance and puts much of his success in business down to lucky encounters. Then there was serial competition winner Lynne. The entire course of Lynne's life was altered when, quite by chance, she came across a newspaper article about a woman who had won several prizes in competitions. Lynne, Lee and Jodie were typical of the lucky people involved in my research. Without trying, opportunities just seem to come their way. Lucky people are often convinced that these opportunities are the result of pure chance. They just happen to open newspapers at the right page, come across the right page on the Internet, walk down the street at the right time or go to a party and meet the right person but my work revealed that these seemingly chance opportunities are the result of lucky people's psychological make-up. The way they think and behave makes them far more likely than others to create, notice and upon chance opportunities in their lives. I uncovered hitherto unexplored techniques that lucky people use to maximise the role of seemingly chance opportunities in their lives. I discovered that being in the right place at the right time is actually all about being in the right state of mind. Wendy is a 40-year-old housewife. She considers herself lucky in many aspects of her life, but is especially fortunate when it comes to winning competitions. On average, she wins about three prizes a week. Some of these prizes are quite small, but many have been substantial. In the last five years she has won large cash prizes and several major holidays abroad. Wendy certainly seems to have a magical ability to win competitions and she is not the only one. In the previous chapter I described how Lynne has won several large prizes in competitions, including several cars and holidays. The same is also true of Joe. Like both Wendy and Lynne, Joe considers himself to be very lucky in many areas of his life. He has been happily married for forty years and has a loving family. However, Joe is especially lucky in competitions, and his recent successes include winning televisions, a day spent on the set of a well-known television soap opera, and several holidays. What is behind Lynne, Wendy and Joe's winning ways? Their secret is surprisingly simple. They all enter a very large number of competitions. Each week, Wendy enters about sixty postal competitions, and about seventy Internet-based competitions. Likewise, both Lynne and Joe enter about fifty competitions a week, and their chances of winning are increased with each and every entry. All three of them were well aware that their lucky winning ways are, in reality, due to the large number of competitions they enter. As Wendy explained, 'I am a lucky person, but luck is what you make it. I win a lot of competitions and prizes, but I do put a huge amount of effort into it.' Joe commented: People always said to me they think I'm very lucky because of the amount of competitions that I win. But then they tell me that they don't enter many themselves, and I think, 'Well, if you don't enter, you have no chance of winning.' They look at me as being very lucky, but I think you make your own luck … as I say to them 'You've got to be in to win.' I wondered whether the same idea might also account for the other types of opportunities that lucky people constantly encounter in their lives; whether this could explain why they often meet interesting people at parties and come across newspaper articles that change their lives? I managed to go backstage and discover the reality behind the illusion. And my research revealed that it could all be summed up in just one word personality. People who tend to think and behave in the same way are said to have the same personality. The concept of personality is central to modern day psychology, and a huge amount of time and effort has been invested in working out the best way of accurately classifying people's personality. Although it has often been far from easy, the results have been very impressive. SOMEWHERE ALONG THE LINE I MADE THE SWITCH AND WAS ABLE TO LOOK AT THE BRIGHT SIDE RATHER THAN THE DARK SIDE ALL THE TIME. NOW I LOOK AT EVERYTHING AND THINK HOW LUCKY I AM. MICHELLE PFEIFFER After years of research, most psychologists agree that there are only five underlying dimensions to our personalities: five dimensions on which we all vary. These dimensions have been found in both the young and old, in men and women and across many different cultures. These dimensions are often referred to as Agreeableness, Conscientiousness, Extroversion, Neuroticism and Openness. I compared the personalities of lucky and unlucky people on the five dimensions of personality. The first dimension I examined is referred to as 'Agreeableness'. This is a measure of the degree to which someone is sympathetic towards others and willing to help them. I wondered whether lucky people were the recipients of large amounts of good fortune because they tended to help others, and so others tended to help them in return. Interestingly, lucky people scored no higher on Agreeableness than unlucky people. The second dimension that I examined was that of Conscientiousness. This is a measure of the degree to which a person is self-disciplined, strong willed and determined. Perhaps lucky people experienced more good fortune because they simply worked harder than unlucky people. But once again, there was very little difference in the Conscientiousness scores of lucky and unlucky people. The groups did, however, obtain very different scores on the remaining three personality dimensions Extroversion, Neuroticism and Openness. The differences explained why lucky people constantly encounter chance opportunities in their lives while unlucky people do not. Each of these personality traits relates to a different sub-principle that follows. Sub-principle 1:Lucky people build and maintain a strong 'network of luck' My research revealed that lucky people scored much higher than unlucky people on a dimension of personality known as Extroversion. Extroverts are far more sociable than introverts. They enjoy spending time visiting friends and going to parties, and tend to be attracted to jobs that involve working with other people. Introverts are far more inward looking. They are happy to spend time on their own, and feel most contented when engaged in more solitary activities, such as reading a good book. Additional research revealed that there are three ways in which lucky people's extroversion significantly increases the likelihood of them having a lucky chance encounter meeting a large number of people, being a 'social magnet', and keeping in contact with people. First, in the same way that Lynne, Joe and Wendy increase their chances of winning prizes by entering lots of competitions, so lucky people dramatically increase the possibility of a lucky chance encounter by meeting a large number of people in their daily lives. The concept is simple. The more people they meet, the greater opportunity they have of running into someone who has a positive effect on their lives. Take the case of Robert, a 45-year-old aircraft safety officer from England. Robert is very lucky and his life is peppered with chance encounters. A few years ago, Robert and his wife flew to France to celebrate New Year. They had intended to fly back a few days later, but heavy snowfall grounded all available flights. As the snow wasn't going to clear for days, Robert and his wife decided to return to England by ferry, and made their way to the French port of Boulogne. However, there was a problem, as the ferry's destination was a port that was a considerable distance from their house, and the heavy snowfall had disrupted public transport so that it was going to be impossible for them to make their way home when they got to England. Just as Robert and his wife were discussing the problem, the door of the waiting room opened, and in walked another British couple who were also going to catch the ferry. Robert started to chat to them, and was amazed to discover that they lived very close to his home. They offered to give Robert and his wife a lift and, within minutes, Robert's problems were over. Another time, Robert and his wife wanted to move house. They had looked at several properties, but not seen anything they liked. One day, Robert just happened to be walking along the high street and saw an estate agent he knew coming out of his office. Robert could have kept walking, but instead decided to ask the estate agent whether he had any suitable properties available. The agent said that he was sorry but he didn't, and started to walk away. A few seconds later he turned around, and suggested that Robert look at a house that had only just come on the market. Robert immediately drove around to the house, fell in love with it and bought it that day. Robert and his wife have been living there for over twenty years and describe it as their dre

Details