New, no mess, non-drip formula for easy to use at-home color application. The same shades and formula loved by women now made even better! ColorSilk Beautiful Color is the #1 hair color in the USA. The ammonia-free hair color delivers 100% gray coverage and salon-quality color and shine. Achieve rich, long lasting hair color at home! Hair left silky, shiny, healthy and in better condition than before you colored it after each box. Revlon’s 3D Color Gel Technology delivers natural looking, multi-tonal color from root to tip providing definition and boosting your hair’s dimension. *Revlon's calculations based on NielsenIQ ScanTrack Service for the Women’s Hair Color category for the 52 weeks ending 1/1/22 period,