Excite your senses. You never know when the opportunity will strike, so choose a shower gel that keeps you fragrant. Relax. At AXE, we got you. With its bacteria-beating formula and 12-hour scent, AXE Excite Body Wash for Men busts bad odor for shower freshness. All. Day. Long. Fresh and light. Aromatic and awesomely foamy, the crisp coconut and black pepper fragrance leaves you feeling fresh and ready. Same awesome AXE Excite fragrance men's body wash, new look. But what's on the inside matters too. Wash away odor and smell refreshed for 12 hours with our first Dual Action Body Wash, now with enhanced fragrances. Plus, our 100% plant-based moisturizers keep your skin feeling irresistibly soft, naturally. All day, all night – no matter what, you're ready. Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials – our Body Wash bottles are already made with 100% recycled plastic. The key to attraction is an outstanding fragrance. That's why AXE is dedicated to giving you all the tools to smell your absolute, irresistible best. From our deodorant body sprays to our men's body wash shower gels, antiperspirants and deodorants, we're ensuring no one gets left out of the attraction game. All New AXE. The future smells amazing.