COCORICO: The
painter Paul Boutigny, admirer and friend of Alphonse Mucha, decided to put on
the market at the end of the year 1898 the "most artistic and literary
humoristic journal" which takes the "defense of the Art Nouveau"
to be "luxurious but affordable". These are the words published as
the profession of faith of the first issue that came out of the press on
December 31 in Paris.
With regard to the
history of magazines, Cocorico stands out from the other media then on sale in
France: while L'Illustration and the Revue Illustrée, via the Baschet family,
partly dominate the sector, there are few to propose resolutely under an
accessible form a showcase of artistic modernism, which was been breaking out all
over Europe for the past ten years. Cocorico offered a sample of original
images signed by emerging artists.