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The Facebook Effect

by David Kirkpatrick

That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.

With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet.

FORMAT
Paperback
LANGUAGE
English
CONDITION
Brand New


Publisher Description

Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.

With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

Notes

'David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise' Observer

Author Biography

David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. More recently he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology. He lives in New York.

Review

David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise * Observer *
Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity * Scotsman *
A well-reported account of the first six years of one of the most important companies on earth * Financial Times *
Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg * The Economist *
A compelling account of the origins and prospects of the social networking giant * The Week *

Promotional

'David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise' Observer

Details

ISBN0753522756
Author David Kirkpatrick
ISBN-10 0753522756
ISBN-13 9780753522752
Media Book
Pages 384
Short Title FACEBOOK EFFECT
Language English
Birth 1953
Series Virgin Books
Imprint Virgin Books
Publisher Ebury Publishing
Format Paperback
UK Release Date 2011-02-10
Place of Publication London
Country of Publication United Kingdom
AU Release Date 2011-02-10
NZ Release Date 2011-02-10
Year 2011
Publication Date 2011-02-10
Subtitle The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company
Alternative 9780753547731
DEWEY 338.761006754
Audience General

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