Let love be your legacy. South African designer Rich Mnisi once wrote that reminder in a handwritten letter to his younger queer self, and today it thrives at the core of the adidas x Rich Mnisi Pride Collection. A celebration of self-expression, imagination and the unwavering belief that love unites, the collaboration explores fluidity, color and patterns. This partnership is one part of our effort to honor the LGBTQIA+ community alongside our Global Purpose partner Athlete Ally.Stay organized when you're on the go with this adidas backpack done up in a standout print. The durable plain weave fabric and coated bottom stand up to wear and tear, and adjustable shoulder straps keep it snug on your back. Plenty of pockets keep your essentials close. Made with a series of recycled materials, and at least 40% recycled content, this product represents just one of our solutions to help end plastic waste.
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About Us
ADIDAS SPORT:
adidas Sport is mainly targeting competitive sports. The division's focus is primarily on innovation and technology. Target consumers range from sports participants at the highest level to those inspired by sport. Everything at adidas reflects the spirit of our founder Adi Dassler. His main objective back in those days already was to make athletes better, with innovation at the heart of all adidas Sport products. To underline our credibility as the multi-sport specialist and leverage brand strength, there is hardly any category that we don't produce products for. adidas is everywhere where the best meet the best, such as the FIFA World Cup, or the Olympic Games, but also everywhere else around the globe where sports are simply played, watched, enjoyed and celebrated.
However, we are not just designing products for all kinds of sports. We are designing products for athletes. Athletes always strive for their personal best. Athletes find inspiration in sports no matter what they do. We help them to achieve their peak performance by making them faster, stronger, smarter and cooler.
ADIDAS ORIGINALS:
No matter how serious you are about sports, a sporting lifestyle does not end in the locker room. This is why we have adidas Originals, our sub-brand that brings our iconic DNA from the courts to the streets. For well over a decade, it has been celebrating originality in a globally trendsetting way and, as the first brand leveraging its sports assets in the lifestyle area, it is regarded as a legitimate sports lifestyle brand. To ensure sustainable success, adidas Originals has to keep up to date with and set trends as well as remain committed to serving consumer groups who are constantly looking for more options to express their individuality.
