TITLE: Once Upon a Time

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From the Colusa Herald, 29 October, 1932: Leland W. Cutler | He is the greatest salesman on earth. He has just sold the biggest project, received a promise of the biggest loan and he will build the biggest bridge.” The speaker was not talking of a great engineer, but a former Colusa resident, Leland Cutler, who as president of the chamber of commerce at San Francisco, has been successful in getting federal funds for the construction of the bay bridge from San Francisco to Oakland. The man quoted happened to be G. W. Fitch, who spoke at the chamber of commerce annual dinner here last night. “If you have any more citizens like Cutler,” he said, “send them down; we can use them.” We hear a lot of talk about city boys and country boys, but did you ever stop to consider the number of city boys who have made good—and who originally were country boys?  

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Once Upon a Time is printed with the care reserved for Holy Scripture, yet contains whimsical poetry, play script, and thoughts surrounding experiences at the Family Farm, a Portola Woods/Woodside enclave intentionally created as an alternative to the Bohemian Grove which excluded artists and outspoken journalists.  At the time of printing, Leland Cutler was (probably still) the head of San Francisco's Chamber of Commerce, and secured for the Bay Area (from the Hoover Administration, and Congress) an agreement and loan to build the San Francisco-Oakland Bay Bridge.  

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Titans of industry in San Francisco of the period supported fine press by John Henry Nash and the Grabhorn Press, and also did so by expressing an earnest effort towards life/work balance through club publications related to Bohemian Club and the Family Club.