The company was originally founded in 1953 as Cosmair, Inc as the exclusive U.S. licensee of the L'Oreal Group.
In 1972, L'Oreal unveiled the first TV ads for the "I'm Worth It" campaign for Preference haircolor which would help boost sales.
The company's acquisitions have led to significant growth which include: Redken in 1993, Maybelline in 1996, Soft Sheen in 1998, Matrix, Kiehl's and Carson in 2000, ARTec in 2002 and SkinCeuticals in 2005.
Cosmair would become a wholly owned subsidiary of L'Oreal SA Paris in 1994.
L'Oreal USA is a leading maker of beauty products and a subsidiary of L'Oreal, headquartered in Paris, France. L'Oreal develops and manufactures haircare, haircolor, skincare, color cosmetics and fragrances for the consumer and professional markets.
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