Lledo Promotional Models

SP50011 - 1926 Bull Nose Morris Van
Toytown Models - Limited Edition

Jack Odell, one of the founders of the Matchbox diecast company, founded Lledo (Odell backwards) in 1982, and launched the "Days Gone" range of models in 1983, taking over a market previously popularised by the Matchbox "Models of Yesteryear" series. Models produced by the Enfield-based company became popular among collectors worldwide.


Lledo specialised in the Promotional market, making models for companies and organisations who wanted to have their own logo or livery on a model. For smaller orders, they partnered with Stevelyn & Co., a Hertfordshire-based company, who would take "blank" models from Lledo and finish them by applying labels with the client's design.

This model depicts the 1926 Bull Nose Morris Van, which was introduced into the "Days Gone" range in 1992, and proved a popular choice as a promotional mdel. This one was commissioned in 1993 by Toytown Models, and was a Limited Edition of just 431 models.

Very good pre-owned condition. In original box, and complete with certificate of authenticity. Box has hardly any wear, and no serious rips or splits. Model itself is clean and appears to be in near-mint condition, only being taken out of the box to photograph. See photos - all photos show actual item.