"The Psychology of Salesmanship" by William Walker Atkinson is a seminal work in the field of sales psychology, originally published in 1912. Atkinson was a prominent figure in the New Thought movement, which emphasized the power of positive thinking and mental attitudes in achieving success.
The book delves into the psychology behind successful sales techniques and strategies, focusing on the mental aspects of both the salesperson and the prospective buyer. Atkinson explores various psychological principles and techniques that salespeople can employ to influence potential customers and close deals effectively.
Key themes and topics covered in the book include: