Publisher Description

The bad reputation many businesses have in our time is intimately connected to the lack of clarity in the language they use. TO BE CLEAR is a call to arms, urging businesses to stop using the language of nonsense and start using language that has clarity and meaning. It's a lucid, entertaining and practical guide for anyone who cares about language to help them improve their communications and thus also their business practices.

Author Biography

Philip Collins is the author of five previous books, two novels (The Men From The Boys and Bobby Dazzler) and three works of non-fiction, The Art of Speeches and Presentations, When They Go Low, We Go High and Start Again. He is a Contributing Editor at the New Statesman and a Columnist for the Evening Standard having been, for thirteen years, a writer on The Times. Mr Collins is a former Chief Speechwriter for the Prime Minister Tony Blair. He is also the founder and Writer-in-Chief of a writing company, The Draft Writers.

Long Description

The bad reputation many businesses have in our time is intimately connected to the lack of clarity in the language they use. TO BE CLEAR is a call to arms, urging businesses to stop using the language of nonsense and start using language that has clarity and meaning. It's a lucid, entertaining and practical guide for anyone who cares about language to help them improve their communications and thus also their business practices.

Promotional "Headline"

An indispensable style guide of good and bad usage - an inspiring manual for all companies and communicators to speak or write properly.

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