Services Marketing: People, Technology, Strategy
by Jochen Wirtz, Christopher Lovelock
People Technology Strategy.
FORMAT
Paperback
Paperback
LANGUAGE
English
English
CONDITION
Brand New
Brand New
Publisher Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Details
ISBN1944659013
Author
Christopher Lovelock
Publisher
World Scientific (Us)
Language
English
ISBN-10
1944659013
ISBN-13
9781944659011
Media
Book
Format
Paperback
Short Title
SERVICES MARKETING PEOPLE TECH
Pages
800
DEWEY
658.8
Imprint
World Scientific Publishing Co Inc
Place of Publication
River Edge
Country of Publication
United States
Year
2016
Publication Date
2016-04-11
Edition
8th
Textbook
1
Subtitle
People, Technology, Strategy
UK Release Date
2016-04-11
AU Release Date
2016-04-11
NZ Release Date
2016-04-11
US Release Date
2016-04-11
Birth
1944
Death
1925
Affiliation
.
Position
Consultant Pharmacist
Qualifications
Ph.D.
Edition Description
8th Revised edition
Audience
Tertiary & Higher Education
