Lledo Promotional Models

AEC Regent Double-Deck Bus
SP15004
W Whittaker Coaches of West Bromwich
Choose Model - "Halesowen" or "Hill Top"

Jack Odell, one of the founders of the Matchbox diecast company, founded Lledo (Odell backwards) in 1982, and launched the "Days Gone" range of models in 1983, taking over a market previously popularised by the Matchbox "Models of Yesteryear" series. Models produced by the Enfield-based company became popular among collectors worldwide.


Lledo specialised in the Promotional market, making models for companies and organisations who wanted to have their own logo or livery on a model.

These models depict a 1932 AEC Regent bus, a model that was introduced into the "Days Gone" range by Lledo in 1985, and proved a popular choice among collectors. These examples were commissioned by RDP Publications and finished in the livery of Whittaker's Coaches of West Bromwich. Two versions were made - one that shows "Halesowen" on the destination board, and the other one with "Hill Top". This was a strictly Limited Edition, with only 250 of each version produced.

Very good pre-owned condition, in original boxes. Boxes are very good, with minimal wear and no serious rips or splits, but do have various sticky labels affixed. Models themselves are clean and very good condition, only being removed from boxes to photograph.