Hasbro Comic-Con  exclusives star marvel Jem Pony   USA wrote June 6 2013 

special exclusive toys for July comic-con in July crowds flocked to see what was coming DJ PON COMES WITH LIGHT UP BOX  AND SWAROVSKI CRYSTAL ELEMENTS IN HER SUNGLASSES AND UNICORN HORN. A FAN FAVORITE WHO FIRST APPEARED IN THE FIRST SEASON OF FRIENDSHIP IS MAGIC, DJ PON 3 MAKES HER DEBUT WITH A COMIC CON EXCLUSIVE.  AND A SHINY ONE AT THAT.TIES INTO THE THEME OF THE CRYSTAL EMPIRE.