Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. It gently cleanses with rich lather, is free of SLE/SLES Sulfates.There is added softness and smoothness, and keeps blondes bright Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.