1968 ATCO Black & White Record Label Promotional Vari-Vue Lenticular Flicker Button VERY RARE

ATCO Records is an American record label founded in 1955. It is owned by Warner Music Group and operates as an imprint of Atlantic Records.

The Atco Record Label promotional (???) Vari-Vue button was manufactured by Pictorial Productions, Inc. Mt Vernon, NY, USA Patent Number 2,815,310

This original vintage four color round plastic button measures 3" in diameter and features Vari-Vue lenticular image artwork of blue and red circles above and below the black and white Atco logo, that move left and right when the button is moved.

The Atco Record Label button is in excellent condition.



Atco Records was a United States based subsidiary record label of Atlantic Records, started by Herb Abramson in 1955 as an outlet for artists and groups who didn't fit with its parent label. The name Atco is simply an abbreviation of ATlantic COrporation.

Atco distributed artists on Robert Stigwood's RSO Records. Atco also distributed Stax Records, Volt Records and The Rolling Stones Records label.

Until 1968 Atco was Atlantic's "pop / rock" label (Atlantic itself being strictly blues, jazz, and R&B / soul) as well as home to almost all of the company's non-African American artists.

Some of the best known Atco artists were Bobby Darin, The Coasters, Ben E. King, Acker Bilk, Nino Tempo and April Stevens, Sonny and Cher, The Bee Gees, Lulu, Blind Faith, Buffalo Springfield, Cream, Iron Butterfly, Vanilla Fudge, AC/DC, Eric Clapton, INXS, Pete Townshend, Yes, Peter Gabriel and Genesis.



This button will ship by FIRST CLASS mail in a small plastic bag and wrapped in bubble wrap to preserve your investment and GUARANTEE it arrives in the same condition as it was sent out in.

Please see our other listings for more MUSIC ROCK & ROLL BUTTONS and combine winnings to save on shipping. INTERNATIONAL Orders welcome. SATISFACTION GUARANTEED. Thank you and good luck!

NOTE: Please wait for invoice if making a multiple purchase so I can combine shipping for best possible discount and cheapest cost.