Experience the gold standard in moisture with Pantene Pro-V Gold Series Hydrating Butter Cream. Thoughtfully developed by Scientists and perfected by Stylists, every tube of our sulfate-free and dye-free Butter Cream is infused with Argan Oil and melts into wet or dry hair. It provides 72 hours of moisturization and is perfect for both curly and straight hairstyles. Helps tame frizz with a sulfate-free and dye free formula infused with argan oil. Detangle, apply dime sized amount to palm and rub together, smooth through from mid shaft to ends.