Our Anew Renewal Power Serum has been chosen as a finalist at the Pure Beauty Global Awards 2022!

About me:

This wonder serum is powered by Protinol™ Technology, which works faster than products with retinol, to give skin a better-quality collagen boost. It's also formulated with niacinamide, which protects collagen and helps renew skin at the surface.

“I’ve spent hundreds on skincare, but this one is the best. I saw a difference immediately and as the weeks have gone by I’ve seen even better results.” - Estelle, Online customer

Product specification:

• Perfect for multiple skin types, tones and ages.
• Formulated with Protinol™ Technology and niacinamide.
• See 7 powerful skin benefits in 7 days.†
• The perfect alternative to retinol.

How to use me:

Apply this anti-ageing serum in upwards and outwards motions to cleansed face and neck in the morning and/or evening. Follow with your Anew moisturiser to obtain the best results from this collagen-boosting product, as part of a dedicated and personalised weekly skincare regime.

*Based on 539 consumers who completed an online questionnaire after receiving a 7-day trial size serum.
**Based on a historical comparison of clinical testing results across internal Avon formulations containing retinol as compared to formulations containing Protinol™.
†Based on those that expressed an opinion in a consumer perception study.