In April 2022, Mr. Takuro Yamada, President and CEO of Graphite Design Co., Ltd. launched the new brand "R A U N E" series of shafts for Hybrids, Irons, and Wedges to the golfing community and started the distribution to S. E. Asia market in December 2022.
"RAUNE" Series
Based on the concept of a "shaft that satisfies top players in refining the perfect feel" and started the development of the wedge and adapted it to irons and hybrids. "RAUNE" is from the Japanese word "NERAU" or "Aim".
A different laminating technique from the Tour AD series was adopted, changing the laminating pattern of the material for each shaft. For Hybrid and Long Irons, the balance point is designed at the hand part (Butt Section) of the shaft for easy follow-through swing. The flexible center tip part raises the launch angle of the ball trajectory. For Short Irons, it is designed so that you can control the ball by restraining the movement of the tip while feeling the stiffness at the upper hand part (Butt Area) of the shaft. Each iron has unique characteristics performing extremely well in the middle irons.