Dior Rouge Dior Forever Intense Couture Color Transfer Proof Lip stick
RETAIL: $45.00
Dior innovates with Rouge Dior Forever, the 1st transfer-proof Dior lipstick in a bullet format. Ultra-pigmented for intense color and concentrated in floral lip care, it ensures 16h* of wear without compromising comfort.
All day long, Rouge Dior Forever transfer-proof lipstick is resistant to contact, even with fabrics; the couture color with an ultra-matte finish does not budge. The shades are revealed and emboldened, more intense than ever.
Echoing Christian Dior's love of flowers, Rouge Dior Forever is infused with red peony extract, an iconic ingredient at the heart of the Rouge Dior collection, to help maintain the natural hydration of the lips.
The House of Dior had the desire to dress women's smiles in all circumstances. Today, Rouge Dior is fulfilling this wish through the achievement of combining extreme wear with the softness of a bullet lipstick to provide:
- 16h* of transfer-proof wear: no more lipstick that smudges on skin or clothes. Color stays put, intact and intense.
- 16h** of comfort: its fine and creamy texture fuses with the lips until you forget you're wearing it. Enhanced with a matte glow that intensely dresses them without weighing them down, the lips remain supple and smooth all day long.
* Instrumental test on 30 subjects.
** Self-rated by 30 subjects.
This transfer-proof innovation was made possible by the expertise of the Dior laboratories, which assembled their best compatible ingredients to ensure color uniformity and adherence without compromising the natural suppleness of lips, which is preserved.
Dior is committed to sustainable beauty: Rouge Dior Forever unveils a formulation with a strict selection of ingredients. Its peony extract, which helps lips maintain their natural hydration, is of natural origin.