This is a almost maybe even completely full ribbon spool of designer Jo Malone London striped ribbon. I am sure they are yards and yards of this awesome striped ribbon. This ribbon was for Perfume Boxes, Candles displays at Dept Store. Stripe is Black Silver & Gold  on one coated side the reverse side is solid black. Made to be used with stripe side showing. A tad stiff this ribbon is more for a straight and sleek package and it would not be great for making loop bows. A bow could be fashion by looping horizontal  once and then place a loop vertical in center. Or can be made the same kind of design as for Breast cancer Bows.