This Marketing Kit for Dummies by Alexander Hiam is a must-have for anyone interested in the world of business and marketing. With a CD-ROM and trade paperback format, this book includes 384 pages of valuable information on marketing, e-commerce, direct marketing, and marketing research. The book was published by Wiley & Sons, Incorporated, John in 2009 and is in English. It weighs 25.6 Oz, has a length of 9in, a height of 1in, and a width of 7.3in. The book series is For Dummies and its genre is Business & Economics. Its author, Alexander Hiam, is an expert in the field of marketing. Get your hands on this essential marketing resource today!