Rare Salesman Sample
New York: Charles Webster & Co, 1885. First Edition Volume 1 only, Salesman sample. Excellent Condition. Publisher's green hardcover. The Personal Memoirs of U. S. Grant are two volumes of autobiography by Ulysses S. Grant, the 18th President of the United States. The work focuses on his military career during the Mexican–American War and the American Civil War. The volumes were written during the last year of Grant's life, amid increasing pain from terminal throat cancer and against the backdrop of his personal bankruptcy at the hands of an early Ponzi scheme. The set was published by Mark Twain shortly after Grant's death in July 1885.
Twain was a close personal friend of Grant and used all of his famous talent for promotion in selling the books. Understanding that sales of the book would restore the Grant family's finances and provide for his widow, Twain created a unique marketing system designed to reach millions of veterans with a patriotic appeal just as the famous general's death was being mourned. Ten thousand agents canvassed the North for orders, following a script that Twain had devised. Many were Union veterans dressed in their old uniforms, who went door-to-door offering the two-volume set at prices ranging from $3.50 to $12, depending on the binding.Domestic Shipping:
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