"The cry of 'Flower Power' echoes through the land. We shall not wilt. Let a thousand flowers bloom." — Abbie Hoffman, Workshop in Nonviolence, May 1967

This pin was made and sold in the mid 1960s to show that the wearer belonged to the LOVE GENERATION and supported the Hippie Counterculture Movement for Free Love, the Hippie Lifestyle, Peace, and psychedelic drugs.

The pin has nice psychedelic graphics of flowers and designs on the word LOVE.

This and similar hippie and counterculture pins were sold in the 1960s at Psychedelic Shops, Bookstores, Coffee Houses, News Stands, Poster Shops, at Rock Shows, Gatherings, Love Ins, Be Ins, from street vendors, etc. 

Flower Power originated as a symbolic action of protest against the Vietnam War.  The expression was coined by the American Beat poet Allen Ginsberg in 1965 in Berkeley, California as a means to transform war protests into peaceful affirmative spectacles.

In a November 1965 essay titled How to Make a March/Spectacle, Ginsberg advocated that protesters should be provided with "masses of flowers" to hand out to policemen, press, politicians and spectators. The use of props like flowers, toys, flags, candy and music were meant to turn anti-war rallies into a form of street theater thereby reducing the fear, anger and threat that is inherent within protests.  Using Ginsberg's methods, the protest received positive attention and the use of "flower power" became an integral symbol in the counterculture movement.

Hippies embraced the symbolism by dressing in clothing with embroidered flowers and vibrant colors, wearing flowers in their hair, and distributing flowers to the public, becoming known as flower children. The term later became generalized as a modern reference to the hippie movement and the so-called counterculture of drugs, psychedelic music, psychedelic art and social permissiveness.