Rare 1877 Trade Card Booklet For "Sea Foam Baking Powder" Tells the Adventures of Humpty Dumpty using the baking powder. Gantz, Jones & Co. is the manufacturer of the baking soda. The story of Humpty Dumpty is told in rhyme and very amusing. There are 12 pages of colored pictures and some advertising. 3.5 in x 4.125 in. Great colors and graphics, no condition issues (no stains, tears, odors, markings etc). Wonderful piece of old advertising trading card style booklet and ephemera.

During the Victorian era, one of the favorite pastimes was collecting small, illustrated advertising cards that we now call trade cards. With the spread of color lithography in the 1870s trading cards became popular. By the 1880s, trade cards had become a major way of advertising America's products and services: medicine, food, tobacco, clothing, household, sewing, stoves, and farm. The popularity of trade cards peaked around 1890, and then faded in the early 1900s when other forms of advertising, such as magazines, became more cost effective.

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