NIB GHD Platinum+ Professional Performance 1” Smart Styler - Platinum Plus Black

Featuring breakthrough ultra-zoneTM predictive technology, the ghd platinum+ professional hair straightener recognizes each section of hair and adapts the temperature to ensure the optimum temperature of 365ºF is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more color protection. The ceramic flat iron heat is monitored 250 times per second and through its predictive technology, the hair styler recognizes the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalized to you.

ghd’s 1st smart professional hair straightener predicts your hair’s needs for ultimate results and stronger, visibly healthier hair in one stroke