'Adore Absolu, available since the beginning of October 2018, is a new edition of Dior's J'Adore collection.

"J'adore absolu is the new floral nectar by the House of Dior. In an incredibly lush composition, François Demachy blends voluptuous and sensual floral absolutes. Absolutes of Grasse Jasmine, Sambac Jasmine, Rose and Magnolia intertwine with unprecedented freshness: flowers take on the sweetness of a delicious syrup, a sublime, natural and seductive nectar.  J'adore absolu is built around Grasse Jasmine, a capricious beauty that requires patience, harvested at the precise moment when, drenched in sunlight, it releases its most sensual accents."

"In this composition, I wanted Jasmine to shine with all its intensity. It is animal, fruity, drenched in sunlight. Swathed in honeyed notes of orange blossom and rose, it reveals lusher, more nectar-like accents." - François Demachy

Together with the new perfume, a new advertising campaign for J'Adore is also launched, featuring actress Charlize Theron as the face of the line. The amphora-like bottle is adorned with a new “supple, almost fluid necklace, like a delicate jewel dancing around a woman's neck, following her every movement”.